Steve Griffith, General Manager
A twenty five-year professional in Public Relations and Marketing Communications, Steve Griffith has worked at the highest levels in the New York City agency world and at NBC Sports, Madison Square Garden, The Festival Group, Main Events, and the Worldwide Senior Tennis Circuit. He is an elite talent who specializes in the application of state-of-the-art tactics to reach the desired result.
He works with some of the biggest names in sports and entertainment on a year-round basis as the lead PR executive for the American Century Championship celebrity golf tournament in Lake Tahoe (televised by NBC Sports each July) and for the Diamond Resorts Invitational PGA TOUR Champions pro/LPGA/celebrity competition (televised by Golf Channel each January). The list of major personalities he interacts with regularly includes Charles Barkley, Justin Verlander, Emmitt Smith, Ray Allen, Aaron Rodgers, Josh Donaldson, Jason Kidd, John Smoltz, John Elway, Mark Rypien, Joe Theismann, John Daly, Brittany Lincicome, Pat Day and Steve Cauthen.
He is the public relations force behind The National Dog Show Presented by Purina, the NBC Thanksgiving Day special that produced the highest Nielsen TV rating in its 15-year history in 2016, bucking a decades-long trend of diminished viewership levels for all programming.
He served as co-general manager of Taylor Strategy’s Pyramid Public Relations, helping to grow the business into a $3 million agency in less than two years. At NBC, he promoted all major events in the Sports Division, including the Super Bowl, the World Series, Wimbledon, the Rose Bowl, the Fiesta Bowl and the Big East college basketball tournament.
At Madison Square Garden, Griffith was the only director who served on both the Public Relations and Marketing committees for company-wide initiatives. His day-to-day responsibilities included duties specific to Madison Square Garden Network and Boxing, both of which thrived during his tenure.
Griffith’s past and current client list also includes QuintEvents and its partnerships with the Kentucky Derby, Formula 1, NBA All-Star Game and the Pro Football Hall of Fame; NFL Players Golf Club, Purina Incredible Dog Challenge, Kennel Club of Philadelphia, Marucci Sports and Kevin Sullivan Communications.